Un recurso valioso para conseguir clientes

714021_find_moneyPodemos afirmar que en momentos de prosperidad, cuando la economía crece y se expande, tercerizar algunas actividades de nuestro negocio, contratando una asistente virtual u otros servicios profesionales es algo natural.
Sin embargo, ¿qué pasa en momentos en los que las cosas se detienen y enfrentamos problemas para conseguir clientes?
Afilamos el lápiz y evaluamos de qué manera reducir gastos para utilizar eficazmente los recursos que tenemos a disposición.
Si no has considerado los servicios de asistencia virtual, ¡es hora de hacerlo!
Las asistentes virtuales contribuyen al crecimiento de tu negocio y colaboran en actividades que permiten conseguir nuevos clientes y fidelizar clientes existentes.
A continuación, encontrarás algunas tareas en las cuales una asistente virtual puede agregar valor a tu negocio. Cuando los recursos son escasos, debemos asignarlos a las actividades que contribuyen al incremento en facturación.

Aquí tienes 3 actividades concretas que puedes desarrollar junto a tu asistente virtual quien, como emprendedora independiente, aportará ideas y acciones para conseguir nuevos clientes:

1.Realizar encuestas a tu público objetivo o nicho: esto no sólo te permitirá obtener información relevante sobre tus potenciales clientes sino también exponerte frente a ellos.

2.Realizar algunas actividades básicas de “inteligencia competitiva”: te permitirá saber que está haciendo tu competencia, que actividades concretas realizan para comunicar sus servicios y captar nuevos clientes, etc.
3.Intercambiar ideas (brainstorming) sobre posibles acciones para:

-captar nuevos clientes
-desarrollar nuevos productos
-realizar promociones
-priorizar actividades

Lo interesante de contar con una asistente virtual en tu equipo es que, al igual que tu, ella también es una profesional independiente -una emprendedora- y experimenta tus mismos desafíos. Tiene experiencia y la compartirá contigo para que logres alcanzar tus objetivos más fácilmente.
Como emprendedor seguramente comprendes muy bien el valor que puede agregar un colega –o, si fuera el caso, una experimentada asistente virtual- a la hora de tomar decisiones en tu negocio. Las preguntas que muchas veces realizamos las asistentes virtuales a nuestros clientes les permiten reflexionar acerca de su propio negocio. Más aún, en mi experiencia, las sesiones de brainstorming que frecuentemente realizo con mis clientes nos agregan valor a ambos y nos permiten priorizar adecuadamente las actividades a realizar para alcanzar los objetivos planteados cuando comenzamos a trabajar juntos.

Otras actividades que puede realizar una asistente virtual para difundir tu actividad y, por ende, conseguir nuevos clientes son:

•Crear un producto gratuito para quienes visiten tu sitio en Internet
•Crear y gestionar un newsletter o boletín electrónico que te permita mantenerte en contacto con quienes visitan tu sitio
•Crear, mantener y/o actualizar tu blog
•Crear productos o materiales para presentaciones, e-books, cursos, etc.
•Redactar y publicar artículos en tu blog
•Abrir tu perfil en las principales redes sociales (Facebook, Twitter, LinkedIn)
•Dar de alta tu sitio en buscadores y directorios
•Publicar avisos gratis en sitios de clasificados
•Difundir tus artículos en directorios de artículos

Pues ya tienes un breve listado con el cual podrás comenzar a desarrollar un plan con actividades concretas que contribuyan con la difusión de tu negocio y/o servicio. También sabes ahora que tienes a disposición este valioso recurso – las asistentes virtuales – que pueden colaborar contigo es pos de expandir tu negocio y ofrecerte soluciones que te permitan conseguir nuevos clientes.

Toma acción: suma una asistente virtual a tu equipo y comienza hoy mismo a delegar.

Victoria Miles es Asistente Virtual certificada brinda servicios a emprendedores y profesionales independientes. Además, es editora de Asistencia Virtual en Argentina (http://www.vaargentina.com), donde difunde los beneficios de la asistencia virtual, como así también, del blog motiVAcional (http://www.motivacional.com.ar), especialmente dirigido a secretarias y asistentes que se interesan por esta nueva profesión.

21 Comentarios

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